Installation Videos
By creating installation videos you end up killing two birds with one stone. Your clients will have a video they can follow to install your product which alleviates a customer service need but also gives your clientele a look at the product in a real world scenario.
How to videos
These videos go through the rich features of your products. They can include an unboxing portion to give you clients an idea of what they get when they purchase from you but also go through the steps on how to use your products and go over features that they may not be aware of.
commercial
By creating an exhilarating story you can showcase your product being used in the real world.
Comparison videos
When someone is doing research on buying something they will often watch comparison videos. These videos can be done in a way to sell older models as well as the new models but serve to inform your clientele on making an educated choice.
review videos
Review videos are a great way to have someone in the industry talk about your products and how they use them in the field. It gives viewers a real world look at your products.